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The TaylorMade P·790 has been one of the greatest success stories the golf industry has ever seen. Ever since their initial releasde back in 2017, they have been the best selling iron across every single category. With an enticing mixture of power, precision and aesthetic appeal, they have been bought and enjoyed by golfers across the full handicap spectrum. One of the more challenging aspects of creating a product so universally well received is improving on it when the times comes for an updated model. The 2023 version is the 4th iteration of this iconic iron and despite the aforementioned problems, TaylorMade have once again managed to make a fantastic product even better.
The internal structure of every P·790 iron was uniquely designed with AI-driven mass optimisation, ensuring every gram of weight was strategically placed to deliver the best possible result with that specific iron. The most notable visual difference from one iron to the next is the sound stabilisation bar, which sits above the tungsten weight framework. Located in the three through seven irons, each bar is uniquely shaped and positioned to individually optimise feel and performance by controlling the amount of unsupported space between the internal structure and the topline of the club. The design minimises unwanted vibrations at impact and ensures that every iron creates a premium forged feel with optimal CG placement.
In the long irons, the sound stabilisation bar moves more toward the centre of the club while the tungsten weight frame is positioned nearer to the sole. Mass distribution is specifically arranged to lower the centre of gravity, making it easier to launch the golf ball high with low- lofted irons. Compared to prior generations of P·790 irons, a larger face opening gave engineers more space to push tungsten weights farther towards the toe. In conjunction with a thick-thin back wall that creates additional mass savings, this new construction allows for a shift in mass that’s designed to produce more consistency throughout the set.
Moving weight lower and towards the perimeter of the club further allowed engineers to design for improved forgiveness and control CG positioning. Within the scoring clubs (8-PW), CG progressively shifts higher for more control, better spin properties and enhanced accuracy.
FLTD CG
In the long irons (3-4), CG has been shifted almost a millimeter lower compared to previous generations, while CG starts to creep up as you go through the set. Overall, there is a linear trend from low-to-high giving the golfer spin exactly where they need it to promote accuracy, control and consistency from top to bottom.
INDIVIDUAL MASS OPTIMISATION
The 2023 P790 irons feature advanced thick-thin back wall construction, strategically redistributing mass to enhance performance. Each iron is uniquely designed using proprietary AI mass optimisation, placing every gram strategically to achieve specific performance goals.
INTELLIGENT SWEET SPOT
Combining the responsive face and new internal shaping yields a new P790 designed to have a larger sweet spot, a remarkable advance from the early generations of P790. This new sweet spot intelligently captures more shots while ensuring consistent ball speeds and accuracy.
OPTIMAL LAUNCH & FORGIVENESS
The new generation of P790 is engineered to deliver optimal launch, increased forgiveness and enhanced consistency. The new internal weighting structure combines with proven technologies such as the forged L-Face, Speed PocketTM and up to 38g of tungsten.
FAST PREMIUM FEEL
The forged hollow body is the ideal construction designed for performance with premium feel. The all new internal sound stabilisation bar combined with ultra light SpeedFoam AirTM delivers an even better forged iron feel in 2023.
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